John Wick 3 - The Continental Experience
The Continental Experience was an exact replica of John Wick’s famous safe haven that took place in One Hanson Place, the real shooting location for the film. The one-of- a-kind immersive event included seven interactive stations and wall to wall engaging experiences. Each experience drew fans into the world of the movie even more. The immersive experience ensured the interactive stations and performances were accurate and remained true to the world of the movie.
Adidas Originals / The Last Encore
While Tunnel closed its doors in 2001, Adidas reopened the Tunnel’s doors for one "Last Encore”. Adidas Originals transported guests for a one-night-only event at The Tunnel, an iconic NYC hip-hop venue, through a sonic journey that traversed past and future. Art and sound came together to bring the stories and energy of the venue’s 90s hip-hop glory days to life, through a sensory experience that spanned the full location of the legendary club. Featured DJ sets from Tunnel OG DJ Clark Kent along with performances from G.O.O.D Music’s Desiigner and Pusha T.
Art The Throne
An extension of the premiere for Game of Thrones Season 6. We transformed a Lower East Side New York synagogue into an art-lover’s playground, featuring five custom installations from well-known artists around the US, such as Tristan Eaton and Cyrcle. The immersive experience was coupled by a digital series that profiled each artist and built momentum around the upcoming season premiere.
Jack Daniels Motel No. 7
House No. 7, a multi-city marketing platform inspired by a rock star’s roadside motel. Each room was transformed into unique experiences with actors, scripted storylines, musical performers and headlining talent by Big Boi, Nelly and Wyclef Jean. Invited guests booked a room online. In partnership with the NBA.
Role: Executive Producer
NBA All Star, Charlotte, NC, 2019, NBA Summer league, Las Vegas, 2019.
Production Company and Agency: Mirrorball
Client: Jack Daniels, NBA
Adidas James Harden Vol.1
James Harden’s highly anticipated first collaboration with Adidas, Vol. 1, made its grand debut in his hometown of Houston, Texas. To mark the occasion, the launch event featured a performance by Travis Scott, bringing together fans, sneaker enthusiasts, and basketball lovers for an unforgettable night celebrating Harden’s journey and signature style.
SPRITE CORNER
A bodega-style pop-up, The Sprite Corner, appeared in New York’s Nolita neighborhood, disguised as a classic green-and-yellow bodega in the front. Behind the storefront, a hidden space hosted exclusive music and cultural events featuring icons like Chantelle Winnie and Eddie Huang, with performances by Vince Staples and Nas.
